234% more Google Search impressions for 10 Yard Line Concrete.
10 Yard Line Concrete Services LLC increased Google Search impressions from 1,157 to 3,863 across two comparable 28-day reporting periods, with organic clicks rising from 14 to 21.
The headline result
Two complete 28-day Search Console periods, compared directly.
Note: Impressions and clicks measure search visibility and visits – not leads or booked jobs.
The numbers in this case study come straight from Google Search Console. Here's what each one actually means for a contractor's business.
How many times your business showed up in a Google search – whether or not anyone clicked. Think of it as how often you're "in the room."
How many people actually visited your website after seeing it in search results. This is real traffic, not just visibility.
The share of people who clicked out of everyone who saw you. It can drop even when things are going well – showing up for more searches naturally pulls in some lower-intent lookers too.
Roughly where your website tends to land in Google's results for a search – lower numbers are better (position 1 is the top result).
Most customers choose from what Google shows them first.
Before a concrete contractor's phone rings, most customers have already searched, compared, and formed an opinion online. Search visibility is what determines whether your business is even part of that comparison.
It's where local demand already is
Homeowners search before they call
"Near me" and city-specific searches signal ready-to-hire intent
Ranking puts you in front of demand that already exists
It compounds instead of resetting
Paid ads stop the moment spend stops
Organic rankings keep working month after month
Content and authority built once keep earning visibility
It builds trust before the first call
A strong Google Business Profile signals legitimacy
Top rankings read as social proof to searchers
Reviews and visibility work together to earn the click
A concrete contractor nearly invisible in local search.
The earliest available Search Console snapshot showed how little visibility the business had before the campaign began.
Early baseline snapshot
121 total impressions
0 organic clicks
"Concrete contractors greenville sc" – avg. position 56.5
"Concrete companies in south carolina" – avg. position 71.4
First measurable period
1,157 impressions
14 clicks (7 from the U.S.)
Clicks appeared on the homepage and Anderson, Greenville, and Simpsonville slab pages
Website fixes, on-page SEO, and Google Business Profile work – in that order.
The work log records a sequence of technical, on-page, and local-profile improvements carried out through November and early December 2024.
Technical & On-Page SEO
Broken-link and SSL fixes (Nov 9)
XML sitemap creation (Nov 17)
Image optimization (Nov 19)
Site speed optimization (Nov 21)
Internal linking (Nov 22)
Page titles & heading tags (Nov 23)
Site Health & Indexing
Duplicate content review
Indexing problem checks
Redirect audits
Canonical URL corrections
Google Business Profile
Category updates (Nov 26)
Business description rewrite (Nov 27)
Service detail additions (Dec 3)
Footer contact info & business info corrections
The strongest recorded results: Dec 13, 2024 – Jan 9, 2025.
Comparing the two complete 28-day Search Console periods gives the clearest, most reliable read on what changed.
Both periods contain 28 dated rows and use the Web search filter. Totals are calculated from daily Search Console rows; U.S. figures come from the country rows.
Impressions
Nov 8–Dec 5
Impressions
Dec 13–Jan 9
Clicks
Nov 8–Dec 5
Clicks
Dec 13–Jan 9
Chart bars are scaled to the impressions figures for illustration; click bars use a separate scale so both stay readable side by side.
Two keyword searches, verified at the #1 organic result.
Live search screenshots captured during the campaign, showing 10 Yard Line Concrete's own pages ranking for local search terms.
"Concrete Designs in Simpsonville SC"
10yardlineconcrete.com's "Custom Concrete Designs in Simpsonville SC" page holds the top organic spot.
"Custom Concrete Simpsonville SC"
The same service page ranks first again for this closely related search, with an image result attached.
The campaign tracked visibility across the full keyword list. A sample of the verified search placements:
Numbers shown are the organic position visible in each screenshot at the time of capture – a point-in-time result, not the Search Console average position used in the headline metrics above.
Average position improved on the terms that matter most locally.
These are Search Console average positions across the reporting period, not fixed Google Maps rankings.
Peak daily impressions in the final export: 248 on January 6, 2025.
Local pack rank tracking: Month 1 vs. Month 2.
Separate from the Search Console figures above, monthly local-pack scans tracked 10 Yard Line Concrete's rank across a grid of points surrounding its service area. Green shading is a stronger local rank; red is unranked (20+).
"concrete contractors near me"
"concrete companies near me"
"carolina concrete company"
These are local rank-tracking grid scans (points across a fixed service-area radius), not fixed Google Maps positions and not the source of the 234% Search Console figure above – they document Google Business Profile progress separately.
What this case study means for contractors.
Measure the same time span
Two complete 28-day exports support a more useful comparison than a partial early snapshot and a full later period.
Track service-area terms individually
The Anderson and Simpsonville query data shows why a contractor should review location terms alongside sitewide totals.
Keep visibility, visits, and enquiries separate
Call tracking and form submissions would be needed to connect this progress to estimate requests and booked work.
Keep improving after impressions rise
The lower click-through rate shows visibility alone isn't the end of the job – query relevance and page titles are next.
See where your contracting business stands.
AchieveRank can review your website and Google Business Profile, identify gaps, and help you set practical goals for search visibility and enquiries.