Digital Marketing Agency

Local SEO Case Study

A Woodbridge plumber,
easier to find.

Three plumbing search reports showed better average rankings between September 27 and October 24, 2024. Residential plumbing made the largest reported move.

Residential plumbing
7.00

positions closer to 1 in the reported average

11.91

September 27, 2024

4.91

October 24, 2024

Average Scan Ranking. Lower is better. Matching scan settings are not verified.

Location

Woodbridge, Virginia

Business

Local plumbing company; name obscured in source

Reports

September 27 and October 24, 2024

Three services. Three different ranking changes.

A homeowner has to find a business before they can consider hiring it. In the September reports, all three average rankings sat outside the first 10 positions. By October, every reported average had improved.

Search term
Sep 27 average
Oct 24 average
Position difference
Sep 27 average
12.76
Oct 24 average
10.09
Position difference
2.67
Sep 27 average
10.82
Oct 24 average
8.25
Position difference
2.57
Sep 27 average
11.91
Oct 24 average
4.91
Position difference
7.00

Metric: reported Average Scan Ranking. Position difference = before minus after. Lower is better. These are reported-score comparisons; identical coordinates, spacing, and search settings cannot be verified.

The reports are 27 days apart. That interval does not establish the campaign length, and ranking changes do not measure calls, leads, traffic, or booked jobs.

How to read the maps.

Each pin is a tested search location. Its number is the position reported for that location. Lower numbers mean a result appeared closer to first place.

Averages describe a scan, not every customer.

An average summarizes the test locations. A homeowner searching from another neighborhood may see a different position.

The test area matters.

Changing the map center, coverage, or grid spacing changes the locations being measured. Keep those settings consistent when comparing future scans.

24/7 plumber Woodbridge

Progress, with room to grow.

Report timestamps: September 27 to October 24, 2024

12.76

Before: reported average rank

10.09

After: reported average rank

2.67

Positions closer to 1

Figure 1. Original comparison image: before on the left, after on the right. Select the image to enlarge it.

What changed

The earlier map contains many positions around 12-14. The later map shows many 9s, 10s, and 11s, alongside stronger pockets around 4-8 and some locations still marked 20+.

What it means

The reported average moved from 12.76 to 10.09. The business was still around 10th on average in the later report, so the remaining weak spots show where visibility was limited.

Plumbing maintenance Woodbridge

A stronger place in the results.

Report timestamps: September 27 to October 24, 2024

10.82

Before: reported average rank

8.25

After: reported average rank

2.57

Positions closer to 1

Figure 2. Original comparison image: before on the left, after on the right. Select the image to enlarge it.

What changed

The earlier image mixes positions around 8-10 with many results in the 11-15 range. The later image has many visible pins around 7-9, with a few stronger and weaker locations.

What it means

The reported average improved from 10.82 to 8.25. This places the business closer to the front of the results a homeowner might compare, while still leaving room to move higher.

Residential plumbing Woodbridge

The clearest improvement.

Report timestamps: September 27 to October 24, 2024

11.91

Before: reported average rank

4.91

After: reported average rank

7.00

Positions closer to 1

Figure 3. Original comparison image: before on the left, after on the right. Select the image to enlarge it.

What changed

The earlier map has sizable patches marked 20+, especially around its edges. The later map is largely filled with positions 4, 5, and 6. Its reported average is 4.91, down from 11.91.

What it means

The 7.00-position difference is the largest reported change among the three plumbing searches. It is seven average ranking positions, not seven extra leads or proof of top-three placement across the whole area.

A separate rental example. A different search area.

The portable bathroom rental reports are dated May 3 and August 9, 2024, 98 days apart. This is a separate service example from the Woodbridge plumbing reports.

20+

Before: displayed label

4.37

After: reported average scan ranking

Figure 4. Original comparison image: before on the left, after on the right. Select the image to enlarge it.

The later map contains many positions 1-3 near its center, with weaker results toward parts of the edge. Its average is 4.37, a useful snapshot for the area measured.

Source image register

Before: Created

Sep 27, 2024 | 7:49 PM

After: Created

Oct 24, 2024 | 7:54 PM

Before: Created

Sep 27, 2024 | 7:51 PM

After: Created

Oct 24, 2024 | 7:54 PM

Before: Created

Sep 27, 2024 | 7:51 PM

After: Created

Oct 24, 2024 | 7:54 PM

Before: Created

May 3, 2024 | 1:22 AM

After: Created

Aug 9, 2024 | 1:35 AM

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